Your Advertising Is Failing

I was at the Ad Tech Singapore 2009 yesterday. The Keynote Presentation: “Engage the Youth – a Direct Dialogue” reiterated our notion that your advertising is failing. These young people at the Ad Tech Conference seldom watch the TV and read the newspaper. That means your advertising dollars to Mediacorp and SPH is a waste of money if you are targeting young people.

So how to reach out to this group of young consumers?

• They hate advertisements unless it is a brand which they are familiar with
• They listen to what their friends recommend
• They research on the search engines
• They base their buying decision on other’s comments
• And they pay more attention on the negative comments than good ones

These young people are connected to the Internet 100% during their waking hours. They use their mobile phones 40% and their computer 60% of their time to stay connected with their friends and the rest of the world.

Here’s what other blog saying about the “Engage the Youth” keynote presentation…

“I’ve just attended the ‘Engaging with Youth’ panel discussion at ad-Tech Singapore. Five bright young things (BYTs), aged between 19 and 21”

So when you craft your next advertising campaign to target the younger consumers, create your brand online instead! Use the search engine, learn Search Engine Optimization.

Tags: Ad Tech, SEO

This entry was posted on Wednesday, June 10th, 2009 at 9:23 am and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.