Your Advertising Is Failing » Eric Schmidt http://www.youradvertisingisfailing.com Fri, 22 Jan 2010 03:32:25 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 The shift to online gives us an advantage… http://www.youradvertisingisfailing.com/eric-schmidt-said/ http://www.youradvertisingisfailing.com/eric-schmidt-said/#comments Fri, 17 Apr 2009 08:33:34 +0000 hcshi http://www.youradvertisingisfailing.com/?p=18 Eric Schmidt, CEO GoogleEric Schmidt, CEO Google said “The shift to online gives us an advantage, so we’re well-placed for the recovery when it occurs.”

Source: Google profit beats estimates

Your competitors have moved on to online advertising and in the process helped Google’s first-quarter profit climbed 8.9% Sales rose almost 6% to US$5.51 billion.

Back in Singapore…

And guess what happened to the print media in Singapore?

Just 4 days ago, Singapore Press Holdings (SPH) reported 12.6% drop in earnings to S$87 million for its second quarter ended Feb 28, 2009.

“Led by the fall in recruitment and display advertisements, print ad sales declined 18.8 per cent to $145.9 million.”

Source: SPH earnings fall in Q2

SPH earnings fall in Q2

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