How would you change the way you would you did you business if you knew that 90% of your sales will come from word of mouth, or digital promotions?
Well, that was what the marketing guru Seth Godin predicted. On the same post, he also said that there will be no significant newspapers printed on newsprint in the US by 2012!
If you think you want your business to continue to operate and expand after 2010, then the time to start looking at alternate forms of marketing is now. “Interruption marketing” will be so competitive that everybody will shut their eyes, ears and noses to any advertising message they were not prepared to see.
Try search marketing – the only way today to cater and deliver exactly to what your potential customer is looking for.
“Your advertising is failing!” said Timothy. His words woke me from my post-lunch slumber at his office. We were supposed to talk about some search marketing projects for his clients. But, it was a hot afternoon.